Advertising Policies

First: Basic principles:

  1. Legal, appropriate and worthy of trust

Placing and executing principles that govern the advertising content and review it so that it does not include advertising content that contradicts public order or morality or that calls for discrimination between citizens or instigates hatred or violence. Article 9, item 70 of the journalism and media regulation law:

  1. The reputation of Welad ElBalad:

The advertising process should not endanger the reputation of Welad ElBalad.

  1. Editorial autonomy:

Welad ElBalad remains the sole entity in control of all its editorial content and products.

  1. Differentiation:

Complete differentiation between the editorial content and the advertising process.

  1. Transperancy

The nature of the commercial relationship should be clear for the consumer.

  1. Welad ElBalad’s logo

The names and logos and titles and names of channels and people and anything related to Welad ElBalad should not be used for and in any advertisement.

Second: The Categories Banned from the Advertising Porcess

  1. It is forbidden for the advertisement to contain insults or degradation of human dignity in any way or any form of discrimination related to race, gender or nationality.
  2. The publishing of subjects encouraging the audience to engage in behaviour that forms a danger to a person’s health or to their family.
  3. Advertisments and materials that contain works or situations that subject children to harm or danger
  4. Media material that contain content that triggers feelings of inadequacy among children due to their inability to own a commodity or that makes them feel that not owning said commodity is a result of their parents’ negligence in preforming their duties.
  5. Pornographic or promiscuous advertisements
  6. Religions and quackery; advertisements related to, or containing content related to religious entities or institutions or related to magic, quackery or charlatanism are banned.
  7. Advertising tobacco or its products or the manufacturing of tobacco or anything related to smoking (including rolling paper and lighters) is absolutely banned.
  8. Weapons; Advertising weapons, imitation weapons and all sorts of weaponry industries is banned.
  9. Alcohol is completely banned

Third: Categories that conform to the advertising laws and are appropriate to the products of Welad ElBalad but that have to be presented to the central management before being approved

  1. Financial products and services
  2. Medicines, curative services and advice requests.
  3. Birth control
  4. Marriage services
  5. NGOs
  6. Charitable organizations
  7. Civil work and rights groups

Fourth: Restrictions on advertising

  1. Journalists or media personalities are prevented from pursuing advertisements or getting any amounts of cash or privileges due to publishing advertisements or broadcasting them in any capacity or to sign their name on advertisement content or to participate with their picture or voice in paid commercial advertisements. Adversaries are liable for punishment “item 26 of the law organizing press and media”.
  2. Advertising content should not include the names of Welad ElBalad branches and their logos and their names or the names of their channels or forms or personalities.
  3. The advertisement should receive an approval from the central administrative office of Welad ElBalad for media services.
  4. Advertising does not apply to news content or content that contains current news.
  • Regulations of the publishing of advertisements inside Welad ElBalad Company
  1. The phrase “Editorial advertisement or Special Material or Documentary Advertisement or Documentary Material” on editorial advertising material.
  2. The intervention of the advertiser in editorial matters or their intervention in editorial decisions is prohibited.
  3. Differentiating between advertisements and editorials and media materials should be clear.
  4. Direct advertisements should be published in designated places and in set sizes that can not be changed to preserve the basic form of the website.
  5. Preserving the quality of advertising designs that are executed by Welad ElBalad. No sub-par design of an advertisement may be accepted as it could create an inappropriate form that may adversely affect the reputation of the website and the company.
  6. Editorial advertisments are to be written and revised through Welad ElBalad
  • Regulations of publishing political and electrol advertising
  1. Avoiding excessive exaggeration
  2. Avoiding attacking opponents
  3. The following phrases are not to be used when writing editorial advertisements
  • Has pre-booked his seat – Except when talking about an uncontested nominee
  • The best in the electoral district
  • A religious man or a man of God – as in more religious than the rest
  1. Not to violate the sanctuary of private life
  2. Not to publish false material or numbers that affects the inclinations of voters before elections.

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